How to Use Video To Sell Your Home

Video on the Internet has arrived in a big way. A very big way. With highspeed becoming easily accessible for the average user, the emergence of video hosting giants like Youtube or Google, video social networking has changed the outlook of the internet and the way people are connecting on it.

For many years, video has been an effective way to sell things over the Internet. However due to low bandwidth and the incompatibility of all the streaming technologies, video to sell effectively was still a few years off.

Now it seems that the online video industry have settled on a universal standard format, Flash. It’s a simple, transparent technology and most browsers already have the plugin installed and it starts nearly instantaneously, so, thankfully, no buffering anymore.

All-in-all this has changed the way video is seen and streamed.

What this means for real estate is there are now more ways to use these tools to market a home on the Internet. Especially high-end, multi-million dollar listings, where they typical have longer sales cycles and much more discerning buyers.

A lot of top realtors are now using video to sell their homes. Why? Because only video is able to capture the unique qualities of the home.

The video should focus on the unique aspects of the home to convey an emotional story behind the fabulous spaces, intriguing people, and the inviting locations associated with them.

Sites I would recommend you use would be either Youtube, MetaCafe or Google Video. The beauty of Metacafe is that it actually pays you for your video depending on how popular it is.

Video adds intimacy to a listing. Only through video can you convey qualities that text and pictures fail to convey and, by focusing on the people behind the stories, it humanizes the whole process a little bit even though you know you’re watching a sales pitch.

Now the bottom line here is that many of the technological barriers have been removed and so with a little creativity, a truly effective multimedia marketing presentation on the Internet is now attainable.

Until Next Time,
A. Darren